Buku Panduan Cara Cepat Hamil - There are a number of emerging trends in every World Cup mat. By kick-off World Cup 2010 Nielsen also try to capture the trends.
World Cup 2010 is going to start since Friday (06/11/2010) this. As a big football carpet, gegap gempitanya undoubtedly inspire the spirit of the crazy ball.
Related to this, the knick-knacks smelled the World Cup will undoubtedly hired by their football maniac-maniac. Survey results The Nielsen Company (Nielsen) reveals that these fans tend to buy when the mat action already in progress.
"If we look at the 2006 World Cup, World Cup product sales increased by up to 31% or reach USD 67 billion in the week takes place in 2006 World Cup," said Managing Director of Nielsen Audience Measurement Irawati Pratignyo in his press conference at the office of Nielsen Indonesia, Mayapada Tower , Sudirman, Jakarta, Thursday (06/10/2010).
Well, other trinkets, watch a favorite team fight it would not complete if there is no "friend" aka snack. To stay fit, even the crazy ball needs additional energy intake. Thus the sale of food and beverages category, nuts, cigarettes and energy drinks will enjoy increased sales.
"Manufacturers see this is an opportunity to boost their sales."
"Just yesterday the highest beans increased by 72%, followed by cigarettes by 37%, 35% Energy Drink, Snack and Soft Drink 28%, 19%," said Irawati.
Managing Director of Nielsen Consumer Steve Mitchell also explained that the television will remain a belle of the ball in monitoring the mat crazy World Cup.
"How consumers Indonesia will follow the World Cup? Television is still the primary medium with 77% replied that they were going to watch live coverage of matches," explained Steve.
However, adds Steve, the crazy ball would not be satisfied from the television monitor. He mentioned that approximately 62% will follow the World Cup through newspapers and even the new media, such as online and mobile phones, a consumer alternative to Indonesia to attend the World Cup, with 31% planning to watch the live streaming.
"45% will read the articles online and 32% will read through blogs and online forums. 13% would download applications related to the World Cup on their mobile phone," said Steve as he calls 34% will follow over the Internet on mobile phones.
Given football is a sport that spelled out "populist", Steve also said that the results of Nielsen Global Survey said 50% of consumers in Indonesia will follow the World Cup in 2010.
With a vast market like this it is fair then if advertising spending in the midst of World Cup mat is also great.
"Advertising spending will also see growth in the months of June to get ready sponsors for their ads. Looking at 2002 and 2006 World Cup advertising spending in the month of June increased by 12% compared to only 5% in normal years," he said.
Products that advertise during the game take place in the World Cup in 2006, says Steve, Djarum Super is a display of more than 1000 spots, Extra Joss with 476 spots and as many as 110 spots KRATINGDAENG.
World Cup 2010 is going to start since Friday (06/11/2010) this. As a big football carpet, gegap gempitanya undoubtedly inspire the spirit of the crazy ball.
Related to this, the knick-knacks smelled the World Cup will undoubtedly hired by their football maniac-maniac. Survey results The Nielsen Company (Nielsen) reveals that these fans tend to buy when the mat action already in progress.
"If we look at the 2006 World Cup, World Cup product sales increased by up to 31% or reach USD 67 billion in the week takes place in 2006 World Cup," said Managing Director of Nielsen Audience Measurement Irawati Pratignyo in his press conference at the office of Nielsen Indonesia, Mayapada Tower , Sudirman, Jakarta, Thursday (06/10/2010).
Well, other trinkets, watch a favorite team fight it would not complete if there is no "friend" aka snack. To stay fit, even the crazy ball needs additional energy intake. Thus the sale of food and beverages category, nuts, cigarettes and energy drinks will enjoy increased sales.
"Manufacturers see this is an opportunity to boost their sales."
"Just yesterday the highest beans increased by 72%, followed by cigarettes by 37%, 35% Energy Drink, Snack and Soft Drink 28%, 19%," said Irawati.
Managing Director of Nielsen Consumer Steve Mitchell also explained that the television will remain a belle of the ball in monitoring the mat crazy World Cup.
"How consumers Indonesia will follow the World Cup? Television is still the primary medium with 77% replied that they were going to watch live coverage of matches," explained Steve.
However, adds Steve, the crazy ball would not be satisfied from the television monitor. He mentioned that approximately 62% will follow the World Cup through newspapers and even the new media, such as online and mobile phones, a consumer alternative to Indonesia to attend the World Cup, with 31% planning to watch the live streaming.
"45% will read the articles online and 32% will read through blogs and online forums. 13% would download applications related to the World Cup on their mobile phone," said Steve as he calls 34% will follow over the Internet on mobile phones.
Given football is a sport that spelled out "populist", Steve also said that the results of Nielsen Global Survey said 50% of consumers in Indonesia will follow the World Cup in 2010.
With a vast market like this it is fair then if advertising spending in the midst of World Cup mat is also great.
"Advertising spending will also see growth in the months of June to get ready sponsors for their ads. Looking at 2002 and 2006 World Cup advertising spending in the month of June increased by 12% compared to only 5% in normal years," he said.
Products that advertise during the game take place in the World Cup in 2006, says Steve, Djarum Super is a display of more than 1000 spots, Extra Joss with 476 spots and as many as 110 spots KRATINGDAENG.
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